With the onset of the Great Depression, perfume sales plummeted. This has led to the disappearance of many over-designed perfume bottles from the market. Some perfume brands have simplified their perfume bottles, opting to focus on paper packaging. The revival of perfume bottles had to wait until the end of World War II in the late 1940s. This time, the glass blowing process went to the grave, the variety of perfume bottle design reflects people’s pursuit of personality, metal, plastic and other materials, hand-painted, enamel and other decoration began to rise. Germaine Lecomte’s Soir de Fete, for example, combines glass, plastic, thread and metal in bottles lined with pink poplin, reflecting a decadent, consumer-ready beauty.The perfume bottle design of the 1950s was influenced by the vigorous modern art movement. Perfume manufacturers became sponsors of expressionist and surrealist artists. The artist Salvador Dali designed the perfume bottles of Elsa Schiaparelli and then Marquay. For Marquay’s “Rock ‘n Roll” perfume bottle, he used abstract black and red patterns that were very conceptual. In the Le Roy Soleil bottle designed for his friend Shabberrelli, Dali used golden sunsets and bird patterns with his own visual improvement.
Marotte miniature perfume by hat designer Rose Vallos in the 1950s. During this period, crossover collaborations between artists and designers began to emerge, such as the hat designer Rose Valois, who designed a series of miniature perfume bottles called Marotte, each of which resembles a small abstract human figure wearing a different millinery. In the swinging 1960s, people’s preference for perfume bottles was beautiful lines and bright colors. A decade later, independent and powerful female figures were in demand. Then the strong musk won its place in the fragrance world. Houbigant’s Musk, for example, considers heavy metal and sexiness as themes in its bottle design. During this period, the cork of the perfume bottle was replaced by a spiral bottle cap, and the mouth of the bottle was larger – modern women also want to show a bold temperament when wearing perfume. In the 1980s, the invention of built-in sprayer made perfume a truly portable cosmetics, and the large-scale application of plastics also made perfume go to a wider consumer group. During this period, Dior’s Poison stood out among many perfumes. Launched in 1985, it features a round potion bottle in a deep plum color, complete with crystal stoppers, gold lettering and sparkling details that never end.
The design of perfume bottles also followed the trend of simplicity in the 1990s. With the development of outsourcing industry, perfume bottle production has moved to developing countries. The rise of designer fashion brands has made designer perfumes popular for a time. The most classic is Calvin Klein’s line of fragrances, which resemble a small bottle that can be opened and drunk at any time; Or Issey Miyake’s “Water of Life,” which uses water lilies from spring water and Oriental flowers to spread zen in ethereal, elongated towers. The perfume bottles that came out after the 21st century are more strange and strange, and it is difficult to find commonalities. But one thing is indisputable: perfume is increasingly becoming a cash cow for brands, and more and more people want a piece of it. Stars red people halfway home to learn fashion design, the difficulty factor is too high, it is better to design a eye-catching perfume. Among them, Lady Gaga’s Fame design is the best: black oval bottle body, gold Beetle-shaped lid. Then there’s Nicki Minaj’s Pink Friday, a perfume bottle that looks exactly like her.
Post time: Dec-29-2023